Founded by Alison Ross and Ian Benton, an Anglo-American couple who fell in love with France and Paris, La Chambre Paris is a brand of high-end linen sold online combining great quality and affordable prices, eco-friendly trade and French chic : lachambreparis.com
La Chambre entrusted us with the creation of their global branding. We worked closely with the founders on storytelling, visual identity, web design and artistic direction of photos to position the brand in a competitive e-commerce market.
We drew our inspiration from French traditional white linen with its characteristic red line. The double red line is used as a leitmotif on in the entire visual identity of the brand.
Create envy, and leave the sanitized aspects related to the constraints of e-commerce. We have given much attention to the images of atmosphere and the graphic territory of the brand while responding to the constraints of e-commerce.
We have taken particular care in the design and production of photos to translate the quality and feel of the textile on screen, to meet the constraints of the e-shop and show the intrinsic qualities of the products and the positioning top of the line.
As La Chambre is a brand exclusively sold online, Alison and Ian attach great importance to the quality of the packaging and the presentation of the products when receiving the purchases.
Each element of stationary is considered as a vector of brand marketing. Each element should be treated in details.