French leader in limousine service, Chabé has been a family business since 1921.
In a « uberised » market, Chabé needed to redefine the territory of its legacy brand and make a different statement from its competitors.
Frontline studio was commissioned to design a new visual identity and an efficient website.
We drew our inspiration for graphic design and photography from the Art Deco period with its automobile esthetics and its typical geometry.
From initial logo we’ve developed different patterns that comes to decorate collaterals and goodies.
It was important for us to get away from the cliché images of chauffeurs opening car doors. We wanted to give a more poetical & emotional look on the profession.