How to position bedlinen label on competitive e-commerce market

La Chambre Paris

Brand Strategy, Naming, Logo, Brand Identity,
Brand Messaging, Client Experience,
Art Direction, Photography, Packaging Design,
UX + Visual Design, E-shop Web Design

La Chambre entrusted us with the creation of their global branding.
We worked closely with the founders on storytelling, visual identity, web design and artistic direction of photos to position the brand in a competitive e-commerce market.

French fervor, traditional, intimate, nostalgic


Create envy, and leave the sanitized aspects related to the constraints of e-commerce. We have given much attention to the images of atmosphere and the graphic territory of the brand while responding to the constraints of e-commerce.

Inspiring customer experience