French leader in limousine service, Chabé has been a family business since 1921.
In a « uberised » market, Chabé needed to redefine the territory of its legacy brand and make a different statement from its competitors.
Frontline studio was commissioned to design a new visual identity and an efficient website.
Based on the brand strategy, we totally rethought the offer, the structure, the wording as well as the customer experience on new Chabé website.
We produced the photography, the copyrighting and the web development.
It was important for us to get away from the cliché images of chauffeurs opening car doors. We wanted to give a more poetical & emotional look on the profession.