Helping a legacy brand redefine its visual identity within a uberised market


Brand Strategy, Naming, Logo, Brand Identity,
Brand Messaging, Client Experience,
Art Direction, Photography, Packaging Design,
UX + Visual Design, Website Design

Photo © Franck Juery

French leader in limousine serviceChabé has been a family business since 1921.

In a « uberised » market, Chabé needed to redefine the territory of its legacy brand and make a different statement from its competitors.

Frontline studio was commissioned to design a new visual identity and an efficient website.

Client Experience,
UX + Visual Design,
Website Design

Based on the brand strategy, we totally rethought the offer, the structure, the wording as well as the customer experience on new Chabé website.
We produced the photography, the copyrighting and the web development.

Visual storytelling
& photography

It was important for us to get away from the cliché images of chauffeurs opening car doors. We wanted to give a more poetical & emotional look on the profession.