The position of Tropikal Bliss is clear: vegan products based on fruits for all types of curly hair. That was a good start!
Our job was to create a visual world that could express all of these ideas in one image.
Happy Curls – was our answer. It meant happy girls, fresh fruits, sunny light and a dynamic feeling of joy and health.
We based the Tropikal Bliss’s brand identity on striking and lively photography where fruits look so fresh that you want to eat them and girls look so happy that you want to know them.
The artistic direction is based on a spontaneous feeling of happiness and joy.