Managing the brand image in order to bring it to new young consumers

La Cornue

Brand Strategy, Brand Identity,
Brand Messaging, Brand Communication,
Art Direction, Photography,
Press, Public relations,
Launch Conception & Organisation

For five years we created and managed the worldwide image and PR department for La Cornue, a benchmark for excellence in the world of gastronomy. Managing the company’s French heritage and its representation throughout the world were the objectives of my mission as was the development of contemporary products for a new audience.

Drawing up marketing plans and new products, managing press agencies around the world, creating communication tools, launching new products, running events in the retailer network, public relations… I managed these missions and actions all over the world.

We designed with the help of a graphic design studio all the brand’s PR tools: sales offers, sales tools, cooking lessons, invitations, press kits…

The most relevant projects are explained in more detail on other pages on the website.

Showing the product as one would show a piece of jewelry

Advertisement campaigns & press images

How to enrich the historical world famous brand and bring them further: collab La Cornue & Lex Pott

Collab La Cornue by Jean-Michel Wilmotte

Launch a traditional brand into a world of design 

The creation of the “La Cornue by Wilmotte” line was a challenge for this manufacturer known for its traditional style. MKGB was consulted to organise a global launch with the press, retailers and customers.

La Cornue attended the Milan Furniture Show for the very first time. MKGB centralised the work of over ten PR agencies for the press international coverage.

Feeding the press, art direction, shooting, production…

Variation for the Foodistas generation