Brand Strategy, Brand Identity,
Brand Messaging, Brand Communication,
Art Direction, Photography,
Press, Public relations,
Launch Conception & Organisation
For five years we created and managed the worldwide image and PR department for La Cornue, a benchmark for excellence in the world of gastronomy. Managing the company’s French heritage and its representation throughout the world were the objectives of my mission as was the development of contemporary products for a new audience.
Drawing up marketing plans and new products, managing press agencies around the world, creating communication tools, launching new products, running events in the retailer network, public relations… I managed these missions and actions all over the world.
We designed with the help of a graphic design studio all the brand’s PR tools: sales offers, sales tools, cooking lessons, invitations, press kits…
The most relevant projects are explained in more detail on other pages on the website.
Launch a traditional brand into a world of design
The creation of the “La Cornue by Wilmotte” line was a challenge for this manufacturer known for its traditional style. MKGB was consulted to organise a global launch with the press, retailers and customers.
La Cornue attended the Milan Furniture Show for the very first time. MKGB centralised the work of over ten PR agencies for the press international coverage.