Client
Orient-Express
Mission
Visual Identity
Art Direction
Photography
Graphic Design
A new logo, revolving around the iconic window and evoking the four cardinal points of travel
A new font that evokes the sophistication of a mechanical movement, the sharpness and timeless feeling
Industrial language
& luxury codes
Our thread of Ariadne :
the timeless chic of quiet luxury
A new pattern, mirroring the legendary « Rail » one, by Suzanne Lalique-Haviland
Designing graphic system variations
Always guided by the
Orient Express compass rose
Creating content & recounting the brand’s rebirth in the book ‘Renaissance of a legend’
