Client
Deux Couronnes, Armagnac
Mission
Story Telling, Naming, Brand Platform, Global Identity, Visual Strategy, Logo, Branding, Packaging, Corporate Photography
Photo by © Masha Kontchakova
Naming: inventing a name that carries the brand into an inspiring world, beyond the limits of its product.
Storytelling: developing a story and brand platform with unlimited potential.
Brand identity: explore the diversity of visual codes associated with the figure of Henri IV.
Drawing on the imaginary: learning about stories & history.
Building a brand identity with the potential for endorsement of different products.
Photography: talk about the product through a portrait of its terroir.
Logo & visual principles: pulling the strings of a rich historical visual canvas.
Through the brand, the discovery of a world of myths and stories.
Going for the romantic…
Breaking away from the usual codes: bringing armagnac into a poetic universe and vocabulary.
