FRONTLINE

Bringing beauty to the dust: how to create a digital display for Master Artisan

Client
Atelier Rayssac

Mission
Art Direction, Photography,
Website Design

www.atelier-rayssac.com

Website & photography production

Photo report in the workshops

Revealing a world of softness. Photo & Website for Parisian upholsterer Philippe Coudray.

Client
Ateliers Philippe Coudray

Mission
Web Design, Editorial, Copywriting

www.ateliersphilippecoudray.com

Frontline Studio showcases the best craftsmen in the world of decoration.  Tapestry workshops Philippe Coudray, a major player in the French interior scene, entrusted us with the creation of his website.

Philippe Coudray is a lover of beautiful fabrics and sophisticated classical tapestry techniques.  His colorful personality is translated with a contrasted graphic language, a strong brutalist typeface in a world of softness.

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Like trimmings that would dress up a window decoration, a lace ribbon runs through the entire website. Rods with tiebacks punctuate the titles of the different sections.

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Baroque, bold, rock

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Throughout the website, we opposed to this baroque world, a strong and brutalist kind of typeface.  The font is imposing, thus creating a beautiful dynamic as well as a spectacular visual effect.

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Haircare, for curls only.

Client
Tropikal Bliss

Mission
Brand Strategy, E-shop, Web Design,
Brand Messaging, Client Experience,
Art Direction, Photography

Web site
www.tropikalbliss.fr

Photo © Masha Kontchakova Frontline Studio, © Kasia Matenska

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The position of Tropikal Bliss is clear: vegan products based on fruits for all types of curly hair. That was a good start!

Our job was to create a visual world that could express all of these ideas in one image.

Happy Curls – was our answer.  It meant happy girls, fresh fruits, sunny light and a dynamic feeling of joy and health.

Dynamic, fun, fresh!

We based the Tropikal Bliss’s brand identity on striking and lively photography where fruits look so fresh that you want to eat them and girls look so happy that you want to know them.

The artistic direction is based on a spontaneous feeling of happiness and joy.

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Creating an international showcase for an Opera director

Client
Vincent Huguet, Opera director

Mission
Website design

Vincent Huguet is a director of opera.  Trained as an historian, he is a publisher, columnist and playwright.  In 2014 he became Patrice Chereau’s assistant for the production of Elektra in Aix en Provence and has continued his career as a director.

Website
conception & design

Vincent Huguet directed The Moon Wave After the Rain,  Don Quixote with Marc Minkowski, Three Women with Sebastien Daucé, Vaille que Vivre with Alexander Tharaud and Juliette Binoche.  The Parisian Life with Marc Minkowski, Werther with Lorenzo Viotti, Dido & Aeneas at the Festival in Aix-en-Provence.

The visual identity of the website communicates with poetic sensitivity, in a lyrical and narrative universe.  The graphic proposal meets the codes of an opera program. 

The use of a lyrical serif typeface evokes a literary and refined world.  The atmosphere plunges us into the intimacy of the show;  the site then fades before the work of the director.