Client
Ateliers Philippe Coudray
Mission
Web Design, Editorial, Copywriting
Frontline Studio showcases the best craftsmen in the world of decoration. Tapestry workshops Philippe Coudray, a major player in the French interior scene, entrusted us with the creation of his website.
Philippe Coudray is a lover of beautiful fabrics and sophisticated classical tapestry techniques. His colorful personality is translated with a contrasted graphic language, a strong brutalist typeface in a world of softness.
Like trimmings that would dress up a window decoration, a lace ribbon runs through the entire website. Rods with tiebacks punctuate the titles of the different sections.
Throughout the website, we opposed to this baroque world, a strong and brutalist kind of typeface. The font is imposing, thus creating a beautiful dynamic as well as a spectacular visual effect.
Client
Tropikal Bliss
Mission
Brand Strategy, E-shop, Web Design,
Brand Messaging, Client Experience,
Art Direction, Photography
Web site
www.tropikalbliss.fr
Photo © Masha Kontchakova Frontline Studio, © Kasia Matenska
The position of Tropikal Bliss is clear: vegan products based on fruits for all types of curly hair. That was a good start!
Our job was to create a visual world that could express all of these ideas in one image.
Happy Curls – was our answer. It meant happy girls, fresh fruits, sunny light and a dynamic feeling of joy and health.
We based the Tropikal Bliss’s brand identity on striking and lively photography where fruits look so fresh that you want to eat them and girls look so happy that you want to know them.
The artistic direction is based on a spontaneous feeling of happiness and joy.
Client
Vincent Huguet, Opera director
Mission
Website design
Vincent Huguet is a director of opera. Trained as an historian, he is a publisher, columnist and playwright. In 2014 he became Patrice Chereau’s assistant for the production of Elektra in Aix en Provence and has continued his career as a director.
Vincent Huguet directed The Moon Wave After the Rain, Don Quixote with Marc Minkowski, Three Women with Sebastien Daucé, Vaille que Vivre with Alexander Tharaud and Juliette Binoche. The Parisian Life with Marc Minkowski, Werther with Lorenzo Viotti, Dido & Aeneas at the Festival in Aix-en-Provence.
The visual identity of the website communicates with poetic sensitivity, in a lyrical and narrative universe. The graphic proposal meets the codes of an opera program.
The use of a lyrical serif typeface evokes a literary and refined world. The atmosphere plunges us into the intimacy of the show; the site then fades before the work of the director.