FRONTLINE

Founded in 1829, the Bollinger Group is an independent, family-owned group of champagne, wine & spirits Houses

Client
Groupe Bollinger

Mission
Global Identity, Baseline, Logo, Visual Strategy, Web Identity & Design, Copywriting, Art Direction, Photography & Illustration

Web site
www.groupebollinger.fr

The Bollinger Group is united around a single vocation, developing excellence and entrepreneurial spirit at a human scale, with respect for people, terroirs and the environment.

Logo & Global Identity

Creating a New Baseline

Against the trend for uniformity of flavour, the Bollinger Group’s Houses are distinguished by their commitment to reveal the typicity of their terroirs.

Creating a New Corporate Website

Photography

Creating a series of Images & Photographing the Essence of Nature

Highlighting the Group’s Values

Learning about Stories & History

Organic French Bubbly, 0.0% Alcohol: Pop-up the Bubble!

Client
French Bloom

Mission
E-shop, Web Design, Brand Messaging, Client Experience, Copywriting, Art Direction, Photography

Web site
www.frenchbloom.com

Photo
©Oliver Pilcher

French Bloom is the fruit of a bi-cultural friendship between Constance Jablonski and Maggie Frerejean-Taittinger.

Both wanted, through their female led brand, to give an alternative and inviting drink to those wanting to celebrate elegantly and differently, making the most of the precious moments shared with friends and family.

Art Direction For a New Art de Vivre

Photography: A Feeling of Lightness of Being

No Party Without Alcohol?
For Us, That is Totally… Passé!

The More the Merrier: Elevating the Moment for Everyone

Naturally Excellent
Completely Innovative
Perfectly Balanced

Epicuria Architects creates public, school, cultural and sports facilities. Clarity, luminosity, functionality, such is their credo.

Client
Epicuria Architects

Mission
Global Identity, Baseline, Logo, Visual Strategy, Web Identity & Design, Copywriting, Art Direction, Photography

Web site
www.epicuria-architectes.com

Epicuria Architects has dedicated its work for over 20 years to places of study and knowledge.

Logo & Global Identity

Creating a New Website

Photography, Portrait of the Team

Building together : a team portrait that looks like a cena featuring a game between the individual members of the Epicuria team.

Reveal the singularity of an architect

Client
Maxime d’Angeac, architecte

Mission
New communication platform,
Logo Design, Brand Identity,
Brand Messaging, Digital Experience,
Art Direction, Photography, Web Design,
Social Media, Copywriting

www.maximedangeac.com

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The visual identity revolves around a singular monogram that allows us to adopt a minimal global graphic language.

Beyond the sets, Maxime d’Angeac creates living spaces.

Logo & monogram

We drew our inspiration from classic monumental typography.  Playing with the particle of the name, the disappearance of the initials brings a lightness of being.

Digital communication

Showcase website

Social media: creation of visual & editorial content

Photography:
art direction & production

Haircare, for curls only.

Client
Tropikal Bliss

Mission
Brand Strategy, E-shop, Web Design,
Brand Messaging, Client Experience,
Art Direction, Photography

Web site
www.tropikalbliss.fr

Photo © Masha Kontchakova Frontline Studio, © Kasia Matenska

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The position of Tropikal Bliss is clear: vegan products based on fruits for all types of curly hair. That was a good start!

Our job was to create a visual world that could express all of these ideas in one image.

Happy Curls – was our answer.  It meant happy girls, fresh fruits, sunny light and a dynamic feeling of joy and health.

Dynamic, fun, fresh!

We based the Tropikal Bliss’s brand identity on striking and lively photography where fruits look so fresh that you want to eat them and girls look so happy that you want to know them.

The artistic direction is based on a spontaneous feeling of happiness and joy.

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Striking identity for a new actor in liquid metal finishes.

Client
Studio Saint-Pierre

Mission
Brand Strategy, Logo, Web Identity & Design,
Brand Messaging, Client Experience,
Art Direction, Photography

Web site
www.studiosaintpierre.com

Photo © Fabrice Fouillet

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Studio Saint Pierre creates and produces unique artisan design surfaces for interior design.

In order to build a new business in a highly competitive metal market, the studio needed a clear positioning and a striking visual identity.

Frontline studio was commissioned to design a new visual identity and a striking website.

Photographing metal, we wanted to “dive” into the texture. This approach makes the samples as precious as jewelry and transforms them to a contemplative landscape.

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UX + Web design, Photography, Graphics

Helping a legacy brand redefine its visual identity within a uberised market

Client
Chabé Limousines, since 1921

Mission
Brand Strategy, Naming, Logo, Brand Identity,
Brand Messaging, Client Experience,
Art Direction, Photography, Packaging Design,
UX + Visual Design, Website Design

Photo ©Franck Juery

French leader in limousine serviceChabé has been a family business since 1921.

In a « uberised » market, Chabé needed to redefine the territory of its legacy brand and make a different statement from its competitors.

Frontline studio was commissioned to design a new visual identity and an efficient website.

Client Experience,
UX + Visual Design,
Website Design

Branding system

We drew our inspiration for graphic design and photography from the Art Deco period with its automobile esthetics and its typical geometry.

Logo & monogram

From initial logo we’ve developed different patterns that comes to decorate collaterals and goodies.

Collaterals &
communication items

Visual story telling
& photography

It was important for us to get away from the cliché images of chauffeurs opening car doors.  We wanted to give a more poetical & emotional look on the profession.

Private VTC chauffeurs for exceptional journeys.

Client
Chabé

Mission
Art Direction, Photography,
UX + Visual Design, Website Design,
Copywriting

www.chabe.fr

Photo © Franck Juery

French leader in limousine serviceChabé has been a family business since 1921.

In a « uberised » market, Chabé needed to redefine the territory of its legacy brand and make a different statement from its competitors.

Frontline studio was commissioned to design a new visual identity and an efficient website.

Client Experience,
UX + Visual Design,
Website Design

Based on the brand strategy, we totally rethought the offer, the structure, the wording as well as the customer experience on new Chabé website.
We produced the photography, the copyrighting and the web development.

Visual storytelling
& photography

It was important for us to get away from the cliché images of chauffeurs opening car doors. We wanted to give a more poetical & emotional look on the profession.

How to position bedlinen label on competitive e-commerce market

Client
La Chambre Paris

Mission
Brand Strategy, Naming, Logo, Brand Identity,
Brand Messaging, Client Experience,
Art Direction, Photography, Packaging Design,
UX + Visual Design, E-shop Web Design

French fervor, traditional, intimate, nostalgic

Founded by Alison Ross and Ian Benton, an Anglo-American couple who fell in love with France and Paris, La Chambre Paris is a brand of high-end linen sold online combining great quality and affordable prices, eco-friendly trade and French chic : lachambreparis.com

La Chambre entrusted us with the creation of their global branding.  We worked closely with the founders on storytelling, visual identity, web design and artistic direction of photos to position the brand in a competitive e-commerce market.

Visual identity

We drew our inspiration from French traditional white linen with its characteristic red line. The double red line is used as a leitmotif on in the entire visual identity of the brand.

Inspiring customer experience

Create envy, and leave the sanitized aspects related to the constraints of e-commerce. We have given much attention to the images of atmosphere and the graphic territory of the brand while responding to the constraints of e-commerce.

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Artistic direction & photo shoots

We have taken particular care in the design and production of photos to translate the quality and feel of the textile on screen, to meet the constraints of the e-shop and show the intrinsic qualities of the products and the positioning top of the line.

Simplicity and sophisticated nonchalance

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The art of presenting products

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The customer experience

As La Chambre is a brand exclusively sold online, Alison and Ian attach great importance to the quality of the packaging and the presentation of the products when receiving the purchases.

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Attention to details

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Corporate communication

Each element of stationary is considered as a vector of brand marketing. Each element should be treated in details.

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Delicacy and « magic touch »

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Thank you Alison & Ian

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How to position bedlinen label on competitive e-commerce market

Client
La Chambre Paris

Mission
Brand Strategy, Naming, Logo, Brand Identity,
Brand Messaging, Client Experience,
Art Direction, Photography, Packaging Design,
UX + Visual Design, E-shop Web Design

La Chambre entrusted us with the creation of their global branding.
We worked closely with the founders on storytelling, visual identity, web design and artistic direction of photos to position the brand in a competitive e-commerce market.

French fervor, traditional, intimate, nostalgic

35-frontline-studio-la-chambre-website-identite-visuelle-emma-brante-macha-kontchakova-branding-art-direction-web-design-home-2

Create envy, and leave the sanitized aspects related to the constraints of e-commerce. We have given much attention to the images of atmosphere and the graphic territory of the brand while responding to the constraints of e-commerce.

Inspiring customer experience