FRONTLINE

Bringing beauty to the dust: how to create a digital display for Master Artisan

Client
Atelier Rayssac

Mission
Art Direction, Photography,
Website Design

www.atelier-rayssac.com

Credits
Global Art Direction : Masha Kontchakova & Emma Brante
Photography art direction : Masha Kontchakova
Web art direction, Ul, UX design : Masha Kontchakova & Emma Brante
Photography : Franck Juery

Website & photography production

Photo report in the workshops

Haircare, for curls only.

Client
Tropikal Bliss

Mission
Brand Strategy, E-shop, Web Design,
Brand Messaging, Client Experience,
Art Direction, Photography

Web site
www.tropikalbliss.fr

Photo © Masha Kontchakova Frontline Studio, © Kasia Matenska

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The position of Tropikal Bliss is clear: vegan products based on fruits for all types of curly hair. That was a good start!

Our job was to create a visual world that could express all of these ideas in one image.

Happy Curls – was our answer.  It meant happy girls, fresh fruits, sunny light and a dynamic feeling of joy and health.

Dynamic, fun, fresh!

We based the Tropikal Bliss’s brand identity on striking and lively photography where fruits look so fresh that you want to eat them and girls look so happy that you want to know them.

The artistic direction is based on a spontaneous feeling of happiness and joy.

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Revealing a world of softness. Photo & Website for Parisian upholsterer Philippe Coudray.

Client
Ateliers Philippe Coudray

Mission
Web Design, Editorial, Copywriting

www.ateliersphilippecoudray.com

Frontline Studio showcases the best craftsmen in the world of decoration.  Tapestry workshops Philippe Coudray, a major player in the French interior scene, entrusted us with the creation of his website.

Philippe Coudray is a lover of beautiful fabrics and sophisticated classical tapestry techniques.  His colorful personality is translated with a contrasted graphic language, a strong brutalist typeface in a world of softness.

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Like trimmings that would dress up a window decoration, a lace ribbon runs through the entire website. Rods with tiebacks punctuate the titles of the different sections.

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Baroque, bold, rock

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Throughout the website, we opposed to this baroque world, a strong and brutalist kind of typeface.  The font is imposing, thus creating a beautiful dynamic as well as a spectacular visual effect.

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