FRONTLINE

Transforming an artisan workshop into an international brand

Client
Hérès, France

Mission

Brand Strategy, Logo, Brand Identity,
Brand Messaging, Client Experience,
Art Direction, Photography, Web Design

www.heres.paris

The best stonemason workshop in Europe, famous for its technical mastery and unique industrial tools, decided to reposition itself by creating a new name and new visual identity.

Brand identity

We have been missioned to create the brand and to develop its identity through all communication canals: website, social media, brochure, catalogues, media…

Successful collaboration during several years where we established Heres on international professional market.

The promise:
“Living in classical architecture”

An appealing baseline to enter the world of Hérès.

Website

A feeling of majesty and sovereignty. For the website we used a classical language: symmetrical, centered, with beautiful dropcaps like in an old book.

Logo & visual identity

Corporate
communication

We choose to draw from the tradition of a classical architecture using the drawing of Trianon palace in Versailles.

Brochures

In order to communicate with professionals and promoters, we created several brochures explaining and simplifying the complex technical process of Heres mastery.

French bees: Positioning a small business in a luxury market

Client
Un jour, du ciel

Mission
Logo Design, Brand Identity,
Packaging Design

We wanted to create a luxury product with a particular flavor that carries with it a form of modesty, a thousand-year-old simplicity that has value only in authenticity. The visual identity responds to aesthetic codes that are both noble and monastic. The use of a serif typeface evokes a world of tradition, the icon of the bee, very graphic, doesn’t take its source in any related reference.

Logo & monogram design

Packaging design

Corporate
communication
items

Turning a small family workshop into an international fashion brand

Client
Maje

Mission
Logo Design, Brand Identity,
Packaging Design

The creators of Maje wanted an image at the height of their ambition which was of international magnitude. Through minimalist simplicity, we gave a form of sovereignty to the brand. We created a new logo, customized for a feminine and light feeling.

Logo design and brand graphic identity

Giving a rock-solid brand image to an architecture firm.

Client
AntoniniDarmon architectes

Mission
Logo design, Brand Identity

Logo design
& visual identity

Corporate
communication
items

Stationary

Developing the image of a young architecture firm

Client
Atelier Martel architectes

Mission
Logo Design, Brand Identity

Logo design & visual identity

Digital

Book/Portfolio

Creating an international showcase for an Opera director

Client
Vincent Huguet, Opera director

Mission
Website design

Vincent Huguet is a director of opera.  Trained as an historian, he is a publisher, columnist and playwright.  In 2014 he became Patrice Chereau’s assistant for the production of Elektra in Aix en Provence and has continued his career as a director.

Website
conception & design

Vincent Huguet directed The Moon Wave After the Rain,  Don Quixote with Marc Minkowski, Three Women with Sebastien Daucé, Vaille que Vivre with Alexander Tharaud and Juliette Binoche.  The Parisian Life with Marc Minkowski, Werther with Lorenzo Viotti, Dido & Aeneas at the Festival in Aix-en-Provence.

The visual identity of the website communicates with poetic sensitivity, in a lyrical and narrative universe.  The graphic proposal meets the codes of an opera program. 

The use of a lyrical serif typeface evokes a literary and refined world.  The atmosphere plunges us into the intimacy of the show;  the site then fades before the work of the director.