FRONTLINE

Deux Couronnes, creating an armagnac brand inspired by Henri IV, King of France & Navarre.

Client
Deux Couronnes, Armagnac

Mission
Story Telling, Naming, Brand Platform, Global Identity, Visual Strategy, Logo, Branding, Packaging, Corporate Photography

Photo by © Masha Kontchakova

Naming: inventing a name that carries the brand into an inspiring world, beyond the limits of its product.

Storytelling: developing a story and brand platform with unlimited potential.

Brand identity: explore the diversity of visual codes associated with the figure of Henri IV.

Drawing on the imaginary: learning about stories & history.

Building a brand identity with the potential for endorsement of different products.

Photography: talk about the product through a portrait of its terroir.

Logo & visual principles: pulling the strings of a rich historical visual canvas.

Through the brand, the discovery of a world of myths and stories.

Going for the romantic…

Breaking away from the usual codes: bringing armagnac into a poetic universe and vocabulary.

Cultivating the rare

Client
Groupe Bollinger

Mission
Global Identity, Baseline, Logo, Visual Strategy, Web Identity & Design, Copywriting, Art Direction, Photography & Illustration

Web site
www.groupebollinger.fr

Photo by © Masha Kontchakova

Founded in 1829, the Bollinger Group is an independent, family-owned group of champagne, wine & spirits Houses.

Logo & Global Identity

Creating a New Baseline

Against the trend for uniformity of flavour, the Bollinger Group’s Houses are distinguished by their commitment to reveal the typicity of their terroirs.

Photography: portraying the terroirs

Creating a New Corporate Website

Creating a series of Images & Photographing the Essence of Nature

Highlighting the Group’s Values

Learning about Stories & History

Epicuria Architects creates public, school, cultural and sports facilities. Clarity, luminosity, functionality, such is their credo.

Client
Epicuria Architects

Mission
Global Identity, Baseline, Logo, Visual Strategy, Web Identity & Design, Copywriting, Art Direction, Photography

Web site
www.epicuria-architectes.com

Epicuria Architects has dedicated its work for over 20 years to places of study and knowledge.

Logo & Global Identity

Creating a New Website

Photography, Portrait of the Team

Building together : a team portrait that looks like a cena featuring a game between the individual members of the Epicuria team.

Reveal the singularity of an architect

Client
Maxime d’Angeac, architecte

Mission
New communication platform,
Logo Design, Brand Identity,
Brand Messaging, Digital Experience,
Art Direction, Photography, Web Design,
Social Media, Copywriting

www.maximedangeac.com

09-frontline-studio-agence-branding-digitale-maxime-dangeac

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The visual identity revolves around a singular monogram that allows us to adopt a minimal global graphic language.

Logo & monogram

We drew our inspiration from classic monumental typography. Playing with the particle of the name, the disappearance of the initials brings a lightness of being.

Digital Communication & Showcase Website

Social media: creation of visual & editorial content

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Client
Chabé Limousines, since 1921

Mission
Brand Strategy, Naming, Logo, Brand Identity,
Brand Messaging, Client Experience,
Art Direction, Photography, Packaging Design,
UX + Visual Design, Website Design

Photo ©Franck Juery

French leader in limousine service, Chabé has been a family business since 1921.

In a « uberised » market, Chabé needed to redefine the territory of its legacy brand and make a different statement from its competitors.

Frontline studio was commissioned to design a new visual identity and an efficient website.

Visual story telling
& photography

It was important for us to get away from the cliché images of chauffeurs opening car doors. We wanted to give a more poetical & emotional look on the profession.

Client Experience,
UX + Visual Design,
Website Design

Branding system

We drew our inspiration for graphic design and photography from the Art Deco period with its automobile esthetics and its typical geometry.

Logo & monogram

From initial logo we’ve developed different patterns that comes to decorate collaterals and goodies.

Collaterals &
communication items

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Client
Chabé

Mission
Art Direction, Photography,
UX + Visual Design, Website Design,
Copywriting

www.chabe.fr

Photo © Franck Juery

French leader in limousine service, Chabé has been a family business since 1921.

In a « uberised » market, Chabé needed to redefine the territory of its legacy brand and make a different statement from its competitors.

Frontline studio was commissioned to design a new visual identity and an efficient website.

Client Experience,
UX + Visual Design,
Website Design

Based on the brand strategy, we totally rethought the offer, the structure, the wording as well as the customer experience on new Chabé website.
We produced the photography, the copyrighting and the web development.

Visual storytelling
& photography

It was important for us to get away from the cliché images of chauffeurs opening car doors. We wanted to give a more poetical & emotional look on the profession.

How to position bedlinen label on competitive e-commerce market

Client
La Chambre Paris

Mission
Brand Strategy, Naming, Logo, Brand Identity,
Brand Messaging, Client Experience,
Art Direction, Photography, Packaging Design,
UX + Visual Design, E-shop Web Design

La Chambre entrusted us with the creation of their global branding.
We worked closely with the founders on storytelling, visual identity, web design and artistic direction of photos to position the brand in a competitive e-commerce market.

French fervor, traditional, intimate, nostalgic

35-frontline-studio-la-chambre-website-identite-visuelle-emma-brante-macha-kontchakova-branding-art-direction-web-design-home-2

Create envy, and leave the sanitized aspects related to the constraints of e-commerce. We have given much attention to the images of atmosphere and the graphic territory of the brand while responding to the constraints of e-commerce.

Inspiring customer experience

How to position bedlinen label on competitive e-commerce market

Client
La Chambre Paris

Mission
Brand Strategy, Naming, Logo, Brand Identity,
Brand Messaging, Client Experience,
Art Direction, Photography, Packaging Design,
UX + Visual Design, E-shop Web Design

French fervor, traditional, intimate, nostalgic

Founded by Alison Ross and Ian Benton, an Anglo-American couple who fell in love with France and Paris, La Chambre Paris is a brand of high-end linen sold online combining great quality and affordable prices, eco-friendly trade and French chic : lachambreparis.com

La Chambre entrusted us with the creation of their global branding. We worked closely with the founders on storytelling, visual identity, web design and artistic direction of photos to position the brand in a competitive e-commerce market.

Visual identity

We drew our inspiration from French traditional white linen with its characteristic red line. The double red line is used as a leitmotif on in the entire visual identity of the brand.

Inspiring customer experience

37bis-frontline-studio-la-chambre-website-identite-visuelle-emma-brante-macha-kontchakova-branding-art-direction-web-design

39-frontline-studio-la-chambre-website-identite-visuelle-emma-brante-macha-kontchakova-branding-art-direction-web-design

Artistic direction & photo shoots

We have taken particular care in the design and production of photos to translate the quality and feel of the textile on screen, to meet the constraints of the e-shop and show the intrinsic qualities of the products and the positioning top of the line.

Simplicity and sophisticated nonchalance

The art of presenting products

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The customer experience

As La Chambre is a brand exclusively sold online, Alison and Ian attach great importance to the quality of the packaging and the presentation of the products when receiving the purchases.

Attention to details

Corporate communication

Each element of stationary is considered as a vector of brand marketing. Each element should be treated in details.

Delicacy and « magic touch »

Thank you Alison & Ian

Bringing strong identity to a startup

Client
Kabuto Luggage

Mission
Logo Design, Brand Identity,
Guidelines, Digital Design

Kabuto was created by Louis Develay & Jérôme Tricault, two engineers who wanted to design an all-in-one accessory. A suitcase with all the imaginable tips to meet your needs during a trip.

Logo & visual identity

Font design & symbol

The custom-made font is made to convey these ideas. The O captures the attention and becomes a wheel with its axis.

Branding system

Our branding system revolves around the wheel and the dynamics that follow.

Corporate communication

Variations for social networks

Packaging system

Bringing a luxury feeling to a starred restaurant in Amsterdam.

Client
Wils restaurant, Amsterdam

Mission
Logo design, Brand Identity,
Guidelines

Logo & visual identity

Both chic and relaxed, WILS restaurant signed by young Dutch star chef Joris Bijdendijk, faces the Amsterdam Olympic stadium built by architect Jan Wils, which hosted the 1928 Olympics.

Monogram

The flame that inspired the design of the W monogram refers both to the Olympic flame and to Joris Bijdendijk’s unique wood-fired cooking technique.

Deux Couronnes, creating an armagnac brand inspired by Henri IV, King of France & Navarre.

Naming: inventing a name that carries the brand into an inspiring world, beyond the limits of its product.

Storytelling: developing a story and brand platform with unlimited potential.

Brand identity: explore the diversity of visual codes associated with the figure of Henri IV.

Drawing on the imaginary: learning about stories & history.

Building a brand identity with the potential for endorsement of different products.

Photography: talk about the product through a portrait of its terroir.

Logo & visual principles: pulling the strings of a rich historical visual canvas.

Through the brand, the discovery of a world of myths and stories.

Going for the romantic…

Breaking away from the usual codes: bringing armagnac into a poetic universe and vocabulary.

Cultivating the rare

Logo & Global Identity

Creating a New Baseline

Photography: portraying the terroirs

Creating a New Corporate Website

Highlighting the Group’s Values

Learning about Stories & History

Epicuria Architects creates public, school, cultural and sports facilities. Clarity, luminosity, functionality, such is their credo.

Logo & Global Identity

Creating a New Website

Photography, Portrait of the Team

Reveal the singularity of an architect

Logo & monogram

Digital Communication & Showcase Website

Social media: creation of visual & editorial content

Choose your ride: Private VTC chauffeurs for exceptional journeys.

Visual story telling & photography

Client Experience, UX + Visual Design, Website Design

Branding system

Logo & monogram

Collaterals & communication items

Choose your ride: Private VTC chauffeurs for exceptional journeys.

Client Experience, UX + Visual Design, Website Design

Visual storytelling & photography

How to position bedlinen label on competitive e-commerce market

French fervor, traditional, intimate, nostalgic

Inspiring customer experience

How to position bedlinen label on competitive e-commerce market

French fervor, traditional, intimate, nostalgic

Visual identity

Inspiring customer experience

Artistic direction & photo shoots

Simplicity and sophisticated nonchalance

The art of presenting products

The customer experience

Attention to details

Corporate communication

Delicacy and « magic touch »

Thank you Alison & Ian

Bringing strong identity to a startup

Logo & visual identity

Font design & symbol

Branding system

Advertisement

Corporate communication

Variations for social networks

Packaging system

Bringing a luxury feeling to a starred restaurant in Amsterdam.

Logo & visual identity

Monogram

Collateral items

Website

Choose your ride:
Private VTC chauffeurs for exceptional journeys.

Visual story telling
& photography

Client Experience,
UX + Visual Design,
Website Design

Collaterals &
communication items

Choose your ride:
Private VTC chauffeurs for exceptional journeys.

Client Experience,
UX + Visual Design,
Website Design

Visual storytelling
& photography