FRONTLINE

Helping a legacy brand redefine its visual identity within a uberised market

Client
Chabé Limousines, since 1921

Mission
Brand Strategy, Naming, Logo, Brand Identity,
Brand Messaging, Client Experience,
Art Direction, Photography, Packaging Design,
UX + Visual Design, Website Design

Photo ©Franck Juery

French leader in limousine service, Chabé has been a family business since 1921.

In a « uberised » market, Chabé needed to redefine the territory of its legacy brand and make a different statement from its competitors.

Frontline studio was commissioned to design a new visual identity and an efficient website.

Client Experience,
UX + Visual Design,
Website Design

Branding system

We drew our inspiration for graphic design and photography from the Art Deco period with its automobile esthetics and its typical geometry.

Logo & monogram

From initial logo we’ve developed different patterns that comes to decorate collaterals and goodies.

Collaterals &
communication items

Visual story telling
& photography

It was important for us to get away from the cliché images of chauffeurs opening car doors.  We wanted to give a more poetical & emotional look on the profession.

Private VTC chauffeurs for exceptional journeys.

Client
Chabé

Mission
Art Direction, Photography,
UX + Visual Design, Website Design,
Copywriting

www.chabe.fr

Photo © Franck Juery

French leader in limousine service, Chabé has been a family business since 1921.

In a « uberised » market, Chabé needed to redefine the territory of its legacy brand and make a different statement from its competitors.

Frontline studio was commissioned to design a new visual identity and an efficient website.

Client Experience,
UX + Visual Design,
Website Design

Based on the brand strategy, we totally rethought the offer, the structure, the wording as well as the customer experience on new Chabé website.
We produced the photography, the copyrighting and the web development.

Visual storytelling
& photography

It was important for us to get away from the cliché images of chauffeurs opening car doors. We wanted to give a more poetical & emotional look on the profession.

Visual identity for a consulting service connecting business strategies + collaborative experiences.

Client
BS Team

Mission
Logo design, visual identity

Combining the initials B & S, the vibrant visual language centers on a logo that transforms in fluid, expressive shapes to reflect the idea of infinite solutions offered by BS Team services.

Reinventing codes in a corporate environment

Client
La Boétie partners

Mission
Brand Strategy, Logo Design,
Brand Identity, Brand Messaging,
Guidelines

Packaging Design

La Boétie Partners, based in Paris, works on a European scale to support large companies in their transformations. Their approach is to simplify and liberate the way people cooperate in the company. Their method: the “Game-changing conversations”.

Logo & monogram design

The graphic proposal highlights both their brand and their motto “Game changing conversations” through the use of a sophisticated and corporate graphic language that instills the trust of customers and partners.

The logo aims to reflect the company’s core values; the monogram sets a label to high-end service. The end result is an effective and fair balance, specific to the objectives of La Boétie Partners.

Graphic system

Newsletter design

Corporate
communication
items

Stationary

Standing out in the law firm business

Client
HLG Avocats

Mission
Logo Design, Brand Identity,
Website Design

www.hlgavocats.fr

Logo design & visual identity

The identity is built around a round monogram referring to institutions, legal stamps and a form of authority.  Associated with a strong yellow color, the general identity and communication tools stand out in an often austere world.

Website
conception & design

Corporate
communication
items