FRONTLINE

Domaine Chanson: total rebranding for the emblematic Bourgogne wine House.

Client
Domaine Chanson
A Groupe Bollinger House

Mission
Total rebranding,
Brand book,
Global visual & Graphic identity,
Photography campaign for web & social media,
Art Direction & Styling,
Editorial collaterals

Credits
Global art direction : Emma Brante & Masha Kontchakova
Brand identity design : Emma Brante
Graphic design : Emma Brante
Photography art direction : Emma Brante
Video art direction : Emma Brante
Photography : Franck Juery
Video : Valentin Caporali

Born in 1750, the House has counted illustrious figures among its customers such as Voltaire and Lamartine.

Logo, branding & labels: modern manufacture meets the 18th century

Art direction & styling: photo campaign inspired by  Dutch 18th century still life paintings

Organic French Bubbly, 0.0% Alcohol: Pop-up the Bubble!

Client
French Bloom

Mission
E-shop, Web Design, Brand Messaging, Client Experience, Copywriting, Art Direction, Photography

Web site
www.frenchbloom.com

Credits
Global Art Direction : Emma Brante & Masha Kontchakova
Photo art direction & styling : Masha Kontchakova
Photography : Oliver Pichler

French Bloom is the fruit of a bi-cultural friendship between Constance Jablonski and Maggie Frerejean-Taittinger.

Both wanted, through their female led brand, to give an alternative and inviting drink to those wanting to celebrate elegantly and differently, making the most of the precious moments shared with friends and family.

Art Direction For a New Art de Vivre

Photography: A Feeling of Lightness of Being

No Party Without Alcohol?
For Us, That is Totally… Passé!

The More the Merrier: Elevating the Moment for Everyone

Naturally Excellent
Completely Innovative
Perfectly Balanced

Deux Couronnes, creating an armagnac brand inspired by Henri IV, King of France & Navarre.

Client
Deux Couronnes, Armagnac

Mission
Story Telling, Naming, Brand Platform, Global Identity, Visual Strategy, Logo, Branding, Packaging, Corporate Photography

Credits
Global art direction : Masha Kontchakova & Emma Brante
Story Telling : Masha Kontchakova
Naming : Emma Brante
Brand identity design : Emma Brante
Graphic design : Emma Brante
Photography : Masha Kontchakova

Naming: inventing a name that carries the brand into an inspiring world, beyond the limits of its product.

Storytelling: developing a story and brand platform with unlimited potential.

Brand identity: explore the diversity of visual codes associated with the figure of Henri IV.

Drawing on the imaginary: learning about stories & history.

Building a brand identity with the potential for endorsement of different products.

Photography: talk about the product through a portrait of its terroir.

Logo & visual principles: pulling the strings of a rich historical visual canvas.

Through the brand, the discovery of a world of myths and stories.

Going for the romantic…

Breaking away from the usual codes: bringing armagnac into a poetic universe and vocabulary.

Cultivating the rare

Client
Groupe Bollinger

Mission
Global Identity, Baseline, Logo, Visual Strategy, Web Identity & Design, Copywriting, Art Direction, Photography & Illustration

Web site
www.groupebollinger.fr

Credits
Global art direction : Emma Brante & Masha Kontchakova
Naming : Emma Brante
Brand identity design : Emma Brante
Graphic Design : Emma Brante
Corporate Photography : Masha Kontchakova

Founded in 1829, the Bollinger Group is an independent, family-owned group of champagne, wine & spirits Houses.

Logo & Global Identity

Creating a New Baseline

Against the trend for uniformity of flavour, the Bollinger Group’s Houses are distinguished by their commitment to reveal the typicity of their terroirs.

Photography: portraying the terroirs

Creating a New Corporate Website

Creating a series of Images & Photographing the Essence of Nature

Highlighting the Group’s Values

Learning about Stories & History

Managing the brand image in order to bring it to new young consumers

Client
La Cornue

Mission
Brand Strategy, Brand Identity,
Brand Messaging, Brand Communication,
Art Direction, Photography,
Press, Public relations,
Launch Conception & Organisation

For five years we created and managed the worldwide image and PR department for La Cornue, a benchmark for excellence in the world of gastronomy. Managing the company’s French heritage and its representation throughout the world were the objectives of my mission as was the development of contemporary products for a new audience.

Drawing up marketing plans and new products, managing press agencies around the world, creating communication tools, launching new products, running events in the retailer network, public relations… I managed these missions and actions all over the world.

We designed with the help of a graphic design studio all the brand’s PR tools: sales offers, sales tools, cooking lessons, invitations, press kits…

The most relevant projects are explained in more detail on other pages on the website.

Showing the product as one would show a piece of jewelry

Advertisement campaigns & press images

How to enrich the historical world famous brand and bring them further: collab La Cornue & Lex Pott

Collab La Cornue by Jean-Michel Wilmotte

Launch a traditional brand into a world of design 

The creation of the “La Cornue by Wilmotte” line was a challenge for this manufacturer known for its traditional style. MKGB was consulted to organise a global launch with the press, retailers and customers.

La Cornue attended the Milan Furniture Show for the very first time. MKGB centralised the work of over ten PR agencies for the press international coverage.

Feeding the press, art direction, shooting, production…

Variation for the Foodistas generation