Founded in 1829, the Bollinger Group is an independent, family-owned group of champagne, wine & spirits Houses.
Against the trend for uniformity of flavour, the Bollinger Group’s Houses are distinguished by their commitment to reveal the typicity of their terroirs.
Creating a series of Images & Photographing the Essence of Nature
French Bloom is the fruit of a bi-cultural friendship between Constance Jablonski and Maggie Frerejean-Taittinger.
Both wanted, through their female led brand, to give an alternative and inviting drink to those wanting to celebrate elegantly and differently, making the most of the precious moments shared with friends and family.
Both chic and relaxed, WILS restaurant signed by young Dutch star chef Joris Bijdendijk, faces the Amsterdam Olympic stadium built by architect Jan Wils, which hosted the 1928 Olympics.
The flame that inspired the design of the W monogram refers both to the Olympic flame and to Joris Bijdendijk’s unique wood-fired cooking technique.
Revealing rareness through discretion and luxury through mystery.
For Veuve Clicquot’s most prestigious line La Grande Dame, the idea was to show the bottle by hiding it. Focusing and showing specific details of La Grande Dame on each image.
We wanted to create a luxury product with a particular flavor that carries with it a form of modesty, a thousand-year-old simplicity that has value only in authenticity. The visual identity responds to aesthetic codes that are both noble and monastic. The use of a serif typeface evokes a world of tradition, the icon of the bee, very graphic, doesn’t take its source in any related reference.
For five years we created and managed the worldwide image and PR department for La Cornue, a benchmark for excellence in the world of gastronomy. Managing the company’s French heritage and its representation throughout the world were the objectives of my mission as was the development of contemporary products for a new audience.
Drawing up marketing plans and new products, managing press agencies around the world, creating communication tools, launching new products, running events in the retailer network, public relations… I managed these missions and actions all over the world.
We designed with the help of a graphic design studio all the brand’s PR tools: sales offers, sales tools, cooking lessons, invitations, press kits…
The most relevant projects are explained in more detail on other pages on the website.
Launch a traditional brand into a world of design
The creation of the “La Cornue by Wilmotte” line was a challenge for this manufacturer known for its traditional style. MKGB was consulted to organise a global launch with the press, retailers and customers.
La Cornue attended the Milan Furniture Show for the very first time. MKGB centralised the work of over ten PR agencies for the press international coverage.