FRONTLINE

A journey through the rebirth of the iconic Orient-Express train. Behind the scenes, the poetry of the raw and the creation of a living archive of untold stories.

Client
Orient-Express

Mission
Art Direction, Photography, Production

Photographer © Masha Kontchakova

Turning a small family workshop into an international fashion brand

Client
Maje

Mission
Logo Design, Brand Identity,
Packaging Design

The creators of Maje wanted an image at the height of their ambition which was of international magnitude. Through minimalist simplicity, we gave a form of sovereignty to the brand. We created a new logo, customized for a feminine and light feeling.

Logo design and brand graphic identity

Haircare, for curls only.

Client
Tropikal Bliss

Mission
Brand Strategy, E-shop, Web Design,
Brand Messaging, Client Experience,
Art Direction, Photography

Web site
www.tropikalbliss.fr

Photo © Masha Kontchakova Frontline Studio, © Kasia Matenska

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The position of Tropikal Bliss is clear: vegan products based on fruits for all types of curly hair. That was a good start!

Our job was to create a visual world that could express all of these ideas in one image.

Happy Curls – was our answer.  It meant happy girls, fresh fruits, sunny light and a dynamic feeling of joy and health.

Dynamic, fun, fresh!

We based the Tropikal Bliss’s brand identity on striking and lively photography where fruits look so fresh that you want to eat them and girls look so happy that you want to know them.

The artistic direction is based on a spontaneous feeling of happiness and joy.

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Creating an international showcase for an Opera director

Client
Vincent Huguet, Opera director

Mission
Website design

Vincent Huguet is a director of opera.  Trained as an historian, he is a publisher, columnist and playwright.  In 2014 he became Patrice Chereau’s assistant for the production of Elektra in Aix en Provence and has continued his career as a director.

Website
conception & design

Vincent Huguet directed The Moon Wave After the Rain,  Don Quixote with Marc Minkowski, Three Women with Sebastien Daucé, Vaille que Vivre with Alexander Tharaud and Juliette Binoche.  The Parisian Life with Marc Minkowski, Werther with Lorenzo Viotti, Dido & Aeneas at the Festival in Aix-en-Provence.

The visual identity of the website communicates with poetic sensitivity, in a lyrical and narrative universe.  The graphic proposal meets the codes of an opera program. 

The use of a lyrical serif typeface evokes a literary and refined world.  The atmosphere plunges us into the intimacy of the show;  the site then fades before the work of the director.