FRONTLINE

Domaine Chanson: total rebranding for the emblematic Bourgogne wine House.

Client
Domaine Chanson
A Groupe Bollinger House

Mission
Total rebranding,
Brand book,
Global visual & Graphic identity,
Photography campaign for web & social media,
Art Direction & Styling,
Editorial collaterals,

Born in 1750, the House has counted illustrious figures among its customers such as Voltaire and Lamartine.

Logo, branding & labels: modern manufacture meets the 18th century

Art direction & styling: photo campaign inspired by  Dutch 18th century still life paintings

Deux Couronnes, creating an armagnac brand inspired by Henri IV, King of France & Navarre.

Client
Deux Couronnes, Armagnac

Mission
Story Telling, Naming, Brand Platform, Global Identity, Visual Strategy, Logo, Branding, Packaging, Corporate Photography

Photo by © Masha Kontchakova

Naming: inventing a name that carries the brand into an inspiring world, beyond the limits of its product.

Storytelling: developing a story and brand platform with unlimited potential.

Brand identity: explore the diversity of visual codes associated with the figure of Henri IV.

Drawing on the imaginary: learning about stories & history.

Building a brand identity with the potential for endorsement of different products.

Photography: talk about the product through a portrait of its terroir.

Logo & visual principles: pulling the strings of a rich historical visual canvas.

Through the brand, the discovery of a world of myths and stories.

Going for the romantic…

Breaking away from the usual codes: bringing armagnac into a poetic universe and vocabulary.

Cultivating the rare

Client
Groupe Bollinger

Mission
Global Identity, Baseline, Logo, Visual Strategy, Web Identity & Design, Copywriting, Art Direction, Photography & Illustration

Web site
www.groupebollinger.fr

Photo by © Masha Kontchakova

Founded in 1829, the Bollinger Group is an independent, family-owned group of champagne, wine & spirits Houses.

Logo & Global Identity

Creating a New Baseline

Against the trend for uniformity of flavour, the Bollinger Group’s Houses are distinguished by their commitment to reveal the typicity of their terroirs.

Photography: portraying the terroirs

Creating a New Corporate Website

Creating a series of Images & Photographing the Essence of Nature

Highlighting the Group’s Values

Learning about Stories & History

Organic French Bubbly, 0.0% Alcohol: Pop-up the Bubble!

Client
French Bloom

Mission
E-shop, Web Design, Brand Messaging, Client Experience, Copywriting, Art Direction, Photography

Web site
www.frenchbloom.com

Photo
©Oliver Pilcher

French Bloom is the fruit of a bi-cultural friendship between Constance Jablonski and Maggie Frerejean-Taittinger.

Both wanted, through their female led brand, to give an alternative and inviting drink to those wanting to celebrate elegantly and differently, making the most of the precious moments shared with friends and family.

Art Direction For a New Art de Vivre

Photography: A Feeling of Lightness of Being

No Party Without Alcohol?
For Us, That is Totally… Passé!

The More the Merrier: Elevating the Moment for Everyone

Naturally Excellent
Completely Innovative
Perfectly Balanced

How to position bedlinen label on competitive e-commerce market

Client
La Chambre Paris

Mission
Brand Strategy, Naming, Logo, Brand Identity,
Brand Messaging, Client Experience,
Art Direction, Photography, Packaging Design,
UX + Visual Design, E-shop Web Design

French fervor, traditional, intimate, nostalgic

Founded by Alison Ross and Ian Benton, an Anglo-American couple who fell in love with France and Paris, La Chambre Paris is a brand of high-end linen sold online combining great quality and affordable prices, eco-friendly trade and French chic : lachambreparis.com

La Chambre entrusted us with the creation of their global branding.  We worked closely with the founders on storytelling, visual identity, web design and artistic direction of photos to position the brand in a competitive e-commerce market.

Visual identity

We drew our inspiration from French traditional white linen with its characteristic red line. The double red line is used as a leitmotif on in the entire visual identity of the brand.

Inspiring customer experience

Create envy, and leave the sanitized aspects related to the constraints of e-commerce. We have given much attention to the images of atmosphere and the graphic territory of the brand while responding to the constraints of e-commerce.

37bis-frontline-studio-la-chambre-website-identite-visuelle-emma-brante-macha-kontchakova-branding-art-direction-web-design
35-frontline-studio-la-chambre-website-identite-visuelle-emma-brante-macha-kontchakova-branding-art-direction-web-design-home-2
39-frontline-studio-la-chambre-website-identite-visuelle-emma-brante-macha-kontchakova-branding-art-direction-web-design

Artistic direction & photo shoots

We have taken particular care in the design and production of photos to translate the quality and feel of the textile on screen, to meet the constraints of the e-shop and show the intrinsic qualities of the products and the positioning top of the line.

Simplicity and sophisticated nonchalance

02-frontline-studio-lachambre-identite-visuelle-emma-brante-macha-kontchakova-branding-logo-graphic-design-art-direction
06-frontline-studio-lachambre-identite-visuelle-emma-brante-macha-kontchakova-branding-logo-graphic-design-art-direction
03-frontline-studio-lachambre-identite-visuelle-emma-brante-macha-kontchakova-branding-logo-graphic-design-art-direction

The art of presenting products

36-frontline-studio-la-chambre-website-identite-visuelle-emma-brante-macha-kontchakova-branding-art-direction-web-design
36TER-frontline-studio-la-chambre-website-emma-brante-logo-macha-kontchakova-branding-art-direction-web-design

The customer experience

As La Chambre is a brand exclusively sold online, Alison and Ian attach great importance to the quality of the packaging and the presentation of the products when receiving the purchases.

49-frontline-studio-lachambre-photo-direction-artistique-emma-brante-logo-macha-kontchakova-branding-logo
45BIS-frontline-studio-lachambre-identite-visuelle-emma-brante-macha-kontchakova-branding-logo-graphic-design-art-direction-vertical
44-frontline-studio-lachambre-identite-visuelle-emma-brante-macha-kontchakova-branding-logo-graphic-design-art-direction-vertical

Attention to details

09-frontline-studio-lachambre-identite-visuelle-emma-brante-macha-kontchakova-branding-logo-graphic-design-art-direction
45-frontline-studio-lachambre-identite-visuelle-emma-brante-macha-kontchakova-branding-logo-graphic-design-art-direction-vertical

Corporate communication

Each element of stationary is considered as a vector of brand marketing. Each element should be treated in details.

19-frontline-studio-la-chambre-emma-brante-macha-kontchakova-photo-identite-visuelle-logo-stationary-visual-identity-branding-art-direction
46-frontline-studio-la-chambre-website-identite-visuelle-emma-brante-macha-kontchakova-logo-branding-art-direction-home

Delicacy and « magic touch »

22-frontline-studio-la-chambre-emma-brante-macha-kontchakova-photo-identite-visuelle-logo-stationary-visual-identity-branding-art-direction
23-frontline-studio-la-chambre-emma-brante-macha-kontchakova-photo-identite-visuelle-logo-stationary-visual-identity-branding-art-direction

Thank you Alison & Ian

40-frontline-studio-lachambre-logo-stationary-identite-visuelle-emma-brante-macha-kontchakova-branding-art-direction-graphic-design-(+clair)

How to position bedlinen label on competitive e-commerce market

Client
La Chambre Paris

Mission
Brand Strategy, Naming, Logo, Brand Identity,
Brand Messaging, Client Experience,
Art Direction, Photography, Packaging Design,
UX + Visual Design, E-shop Web Design

La Chambre entrusted us with the creation of their global branding.
We worked closely with the founders on storytelling, visual identity, web design and artistic direction of photos to position the brand in a competitive e-commerce market.

French fervor, traditional, intimate, nostalgic

35-frontline-studio-la-chambre-website-identite-visuelle-emma-brante-macha-kontchakova-branding-art-direction-web-design-home-2

Create envy, and leave the sanitized aspects related to the constraints of e-commerce. We have given much attention to the images of atmosphere and the graphic territory of the brand while responding to the constraints of e-commerce.

Inspiring customer experience

Bringing strong identity to a startup

Client
Kabuto Luggage

Mission
Logo Design, Brand Identity,
Guidelines, Digital Design

Kabuto was created by Louis Develay & Jérôme Tricault, two engineers who wanted to design an all-in-one accessory. A suitcase with all the imaginable tips to meet your needs during a trip.

Logo & visual identity

Font design & symbol

The custom-made font is made to convey these ideas. The O captures the attention and becomes a wheel with its axis.

Branding system

Our branding system revolves around the wheel and the dynamics that follow.

Advertisement

Corporate communication

Variations for social networks

Packaging system

French bees: Positioning a small business in a luxury market

Client
Un jour, du ciel

Mission
Logo Design, Brand Identity,
Packaging Design

We wanted to create a luxury product with a particular flavor that carries with it a form of modesty, a thousand-year-old simplicity that has value only in authenticity. The visual identity responds to aesthetic codes that are both noble and monastic. The use of a serif typeface evokes a world of tradition, the icon of the bee, very graphic, doesn’t take its source in any related reference.

Logo & monogram design

Packaging design

Corporate
communication
items

Giving a unique look to a functional everyday object

Client
Bassines, France

Mission
Brand Strategy, Brand Identity,
Brand Messaging, Art Direction,
Photography, Copyright

The brand new company in French luxury bathroom, Bassines set a challenge: to reinvent the fine copperware and transform it into a design object.

Creation of
communication tools,
Launching

Our mission was to launch the brand and create the total package of communication tools: photos, copyright, press release, invitation cards…

Digital

Photography, Art Direction
Photo shoots

Metal in the heart of artistic direction. Pure form, light, graphic point of view.

Corporate items

The emblematic shape of metal washbasin  – rectangle and its edge –  focus on essentiel elements of the product: shape, trap and embossing stamp.

Haircare, for curls only.

Client
Tropikal Bliss

Mission
Brand Strategy, E-shop, Web Design,
Brand Messaging, Client Experience,
Art Direction, Photography

Web site
www.tropikalbliss.fr

Photo © Masha Kontchakova Frontline Studio, © Kasia Matenska

2-Frontline-Studio-branding-webdesign-photo-production-shooting-communicaiton-agency-paris
5-Frontline-Studio-branding-webdesign-photo-production-shooting-communicaiton-agency-paris

The position of Tropikal Bliss is clear: vegan products based on fruits for all types of curly hair. That was a good start!

Our job was to create a visual world that could express all of these ideas in one image.

Happy Curls – was our answer.  It meant happy girls, fresh fruits, sunny light and a dynamic feeling of joy and health.

Dynamic, fun, fresh!

We based the Tropikal Bliss’s brand identity on striking and lively photography where fruits look so fresh that you want to eat them and girls look so happy that you want to know them.

The artistic direction is based on a spontaneous feeling of happiness and joy.

frontline-studio-branding-website-design-photography
10-Frontline-Studio-production-shooting-communicaiton-agency-paris-tropikal-bliss
24-Frontline-Studio-branding-webdesign-photo-production-shooting-communicaiton-agency-paris
25-Frontline-Studio-branding-webdesign-photo-production-shooting-communicaiton-agency-paris
26-Frontline-Studio-branding-webdesign-photo-production-shooting-communicaiton-agency-paris
25-Frontline-Studio-branding-webdesign-photo-production-shooting-communicaiton-agency-paris