Client
Domaine Chanson
A Groupe Bollinger House
Mission
Total rebranding,
Brand book,
Global visual & Graphic identity,
Photography campaign for web & social media,
Art Direction & Styling,
Editorial collaterals
Credits
Global art direction : Emma Brante & Masha Kontchakova
Brand identity design : Emma Brante
Graphic design : Emma Brante
Photography art direction : Emma Brante
Video art direction : Emma Brante
Photography : Franck Juery
Video : Valentin Caporali
Client
French Bloom
Mission
E-shop, Web Design, Brand Messaging, Client Experience, Copywriting, Art Direction, Photography
Web site
www.frenchbloom.com
Credits
Global Art Direction : Emma Brante & Masha Kontchakova
Photo art direction & styling : Masha Kontchakova
Photography : Oliver Pichler
French Bloom is the fruit of a bi-cultural friendship between Constance Jablonski and Maggie Frerejean-Taittinger.
Both wanted, through their female led brand, to give an alternative and inviting drink to those wanting to celebrate elegantly and differently, making the most of the precious moments shared with friends and family.
Client
Deux Couronnes, Armagnac
Mission
Story Telling, Naming, Brand Platform, Global Identity, Visual Strategy, Logo, Branding, Packaging, Corporate Photography
Credits
Global art direction : Masha Kontchakova & Emma Brante
Story Telling : Masha Kontchakova
Naming : Emma Brante
Brand identity design : Emma Brante
Graphic design : Emma Brante
Photography : Masha Kontchakova
Client
Groupe Bollinger
Mission
Global Identity, Baseline, Logo, Visual Strategy, Web Identity & Design, Copywriting, Art Direction, Photography & Illustration
Web site
www.groupebollinger.fr
Credits
Global art direction : Emma Brante & Masha Kontchakova
Naming : Emma Brante
Brand identity design : Emma Brante
Graphic Design : Emma Brante
Corporate Photography : Masha Kontchakova
Founded in 1829, the Bollinger Group is an independent, family-owned group of champagne, wine & spirits Houses.
Against the trend for uniformity of flavour, the Bollinger Group’s Houses are distinguished by their commitment to reveal the typicity of their terroirs.
Creating a series of Images & Photographing the Essence of Nature
Client
La Chambre Paris
Mission
Brand Strategy, Naming, Logo, Brand Identity,
Brand Messaging, Client Experience,
Art Direction, Photography, Packaging Design,
UX + Visual Design, E-shop Web Design
Credits
Global art direction : Emma Brante & Masha Kontchakova
Naming : Emma Brante
Brand identity design : Emma Brante
Graphic Design : Emma Brante
Photography art direction : Masha Kontchakova
Web art direction, UI, UX design : Emma Brante & Masha Kontchakova
Founded by Alison Ross and Ian Benton, an Anglo-American couple who fell in love with France and Paris, La Chambre Paris is a brand of high-end linen sold online combining great quality and affordable prices, eco-friendly trade and French chic : lachambreparis.com
La Chambre entrusted us with the creation of their global branding. We worked closely with the founders on storytelling, visual identity, web design and artistic direction of photos to position the brand in a competitive e-commerce market.
We drew our inspiration from French traditional white linen with its characteristic red line. The double red line is used as a leitmotif on in the entire visual identity of the brand.
Create envy, and leave the sanitized aspects related to the constraints of e-commerce. We have given much attention to the images of atmosphere and the graphic territory of the brand while responding to the constraints of e-commerce.
We have taken particular care in the design and production of photos to translate the quality and feel of the textile on screen, to meet the constraints of the e-shop and show the intrinsic qualities of the products and the positioning top of the line.
As La Chambre is a brand exclusively sold online, Alison and Ian attach great importance to the quality of the packaging and the presentation of the products when receiving the purchases.
Each element of stationary is considered as a vector of brand marketing. Each element should be treated in details.
Client
La Chambre Paris
Mission
Brand Strategy, Naming, Logo, Brand Identity,
Brand Messaging, Client Experience,
Art Direction, Photography, Packaging Design,
UX + Visual Design, E-shop Web Design
Credits
Global art direction : Emma Brante & Masha Kontchakova
Brand identity design : Emma Brante
Graphic Design : Emma Brante
Photography art direction : Masha Kontchakova
Web art direction, UI, UX design : Emma Brante & Masha Kontchakova
La Chambre entrusted us with the creation of their global branding.
We worked closely with the founders on storytelling, visual identity, web design and artistic direction of photos to position the brand in a competitive e-commerce market.
Create envy, and leave the sanitized aspects related to the constraints of e-commerce. We have given much attention to the images of atmosphere and the graphic territory of the brand while responding to the constraints of e-commerce.
Client
Bassines, France
Mission
Brand Strategy, Brand Identity,
Brand Messaging, Art Direction,
Photography, Copyright
The brand new company in French luxury bathroom, Bassines set a challenge: to reinvent the fine copperware and transform it into a design object.
Our mission was to launch the brand and create the total package of communication tools: photos, copyright, press release, invitation cards…
Metal in the heart of artistic direction. Pure form, light, graphic point of view.
The emblematic shape of metal washbasin – rectangle and its edge – focus on essentiel elements of the product: shape, trap and embossing stamp.
Client
Tropikal Bliss
Mission
Brand Strategy, E-shop, Web Design,
Brand Messaging, Client Experience,
Art Direction, Photography
Web site
www.tropikalbliss.fr
Photo © Masha Kontchakova Frontline Studio, © Kasia Matenska
The position of Tropikal Bliss is clear: vegan products based on fruits for all types of curly hair. That was a good start!
Our job was to create a visual world that could express all of these ideas in one image.
Happy Curls – was our answer. It meant happy girls, fresh fruits, sunny light and a dynamic feeling of joy and health.
We based the Tropikal Bliss’s brand identity on striking and lively photography where fruits look so fresh that you want to eat them and girls look so happy that you want to know them.
The artistic direction is based on a spontaneous feeling of happiness and joy.
Client
La Cornue
Mission
Brand Strategy, Brand Identity,
Brand Messaging, Brand Communication,
Art Direction, Photography,
Press, Public relations,
Launch Conception & Organisation
For five years we created and managed the worldwide image and PR department for La Cornue, a benchmark for excellence in the world of gastronomy. Managing the company’s French heritage and its representation throughout the world were the objectives of my mission as was the development of contemporary products for a new audience.
Drawing up marketing plans and new products, managing press agencies around the world, creating communication tools, launching new products, running events in the retailer network, public relations… I managed these missions and actions all over the world.
We designed with the help of a graphic design studio all the brand’s PR tools: sales offers, sales tools, cooking lessons, invitations, press kits…
The most relevant projects are explained in more detail on other pages on the website.
Launch a traditional brand into a world of design
The creation of the “La Cornue by Wilmotte” line was a challenge for this manufacturer known for its traditional style. MKGB was consulted to organise a global launch with the press, retailers and customers.
La Cornue attended the Milan Furniture Show for the very first time. MKGB centralised the work of over ten PR agencies for the press international coverage.