FRONTLINE

Bringing beauty to the dust: how to create a digital display for Master Artisan

Client
Atelier Rayssac

Mission
Art Direction, Photography,
Website Design

Credits
Global Art Direction : Masha Kontchakova & Emma Brante
Photography art direction : Masha Kontchakova
Web art direction, Ul, UX design : Masha Kontchakova & Emma Brante
Photography : Franck Juery

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Website & photography production

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Photo report in the workshops

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Revealing a world of softness. Photo & Website for Parisian upholsterer Philippe Coudray.

Client
Ateliers Philippe Coudray

Mission
Web Design, Editorial, Copywriting

www.ateliersphilippecoudray.com

Frontline Studio showcases the best craftsmen in the world of decoration. Tapestry workshops Philippe Coudray, a major player in the French interior scene, entrusted us with the creation of his website.

Philippe Coudray is a lover of beautiful fabrics and sophisticated classical tapestry techniques. His colorful personality is translated with a contrasted graphic language, a strong brutalist typeface in a world of softness.

Like trimmings that would dress up a window decoration, a lace ribbon runs through the entire website. Rods with tiebacks punctuate the titles of the different sections.

Baroque, bold, rock

Throughout the website, we opposed to this baroque world, a strong and brutalist kind of typeface. The font is imposing, thus creating a beautiful dynamic as well as a spectacular visual effect.