Client
Bassines, France
Mission
Brand Strategy, Brand Identity,
Brand Messaging, Art Direction,
Photography, Copyright


The brand new company in French luxury bathroom, Bassines set a challenge: to reinvent the fine copperware and transform it into a design object.
Our mission was to launch the brand and create the total package of communication tools: photos, copyright, press release, invitation cards…




Metal in the heart of artistic direction. Pure form, light, graphic point of view.

The emblematic shape of metal washbasin – rectangle and its edge – focus on essentiel elements of the product: shape, trap and embossing stamp.


Client
Atelier Rayssac
Mission
Art Direction, Photography,
Website Design
Credits
Global Art Direction : Masha Kontchakova & Emma Brante
Photography art direction : Masha Kontchakova
Web art direction, Ul, UX design : Masha Kontchakova & Emma Brante
Photography : Franck Juery
















Client
Tropikal Bliss
Mission
Brand Strategy, E-shop, Web Design,
Brand Messaging, Client Experience,
Art Direction, Photography
Web site
www.tropikalbliss.fr
Photo © Masha Kontchakova Frontline Studio, © Kasia Matenska


The position of Tropikal Bliss is clear: vegan products based on fruits for all types of curly hair. That was a good start!
Our job was to create a visual world that could express all of these ideas in one image.
Happy Curls – was our answer. It meant happy girls, fresh fruits, sunny light and a dynamic feeling of joy and health.
We based the Tropikal Bliss’s brand identity on striking and lively photography where fruits look so fresh that you want to eat them and girls look so happy that you want to know them.
The artistic direction is based on a spontaneous feeling of happiness and joy.













Client
La Cornue
Mission
Brand Strategy, Brand Identity,
Brand Messaging, Brand Communication,
Art Direction, Photography,
Press, Public relations,
Launch Conception & Organisation
For five years we created and managed the worldwide image and PR department for La Cornue, a benchmark for excellence in the world of gastronomy. Managing the company’s French heritage and its representation throughout the world were the objectives of my mission as was the development of contemporary products for a new audience.
Drawing up marketing plans and new products, managing press agencies around the world, creating communication tools, launching new products, running events in the retailer network, public relations… I managed these missions and actions all over the world.
We designed with the help of a graphic design studio all the brand’s PR tools: sales offers, sales tools, cooking lessons, invitations, press kits…
The most relevant projects are explained in more detail on other pages on the website.
Launch a traditional brand into a world of design
The creation of the “La Cornue by Wilmotte” line was a challenge for this manufacturer known for its traditional style. MKGB was consulted to organise a global launch with the press, retailers and customers.
La Cornue attended the Milan Furniture Show for the very first time. MKGB centralised the work of over ten PR agencies for the press international coverage.




Client
Ateliers Philippe Coudray
Mission
Web Design, Editorial, Copywriting


Frontline Studio showcases the best craftsmen in the world of decoration. Tapestry workshops Philippe Coudray, a major player in the French interior scene, entrusted us with the creation of his website.
Philippe Coudray is a lover of beautiful fabrics and sophisticated classical tapestry techniques. His colorful personality is translated with a contrasted graphic language, a strong brutalist typeface in a world of softness.



Like trimmings that would dress up a window decoration, a lace ribbon runs through the entire website. Rods with tiebacks punctuate the titles of the different sections.




Throughout the website, we opposed to this baroque world, a strong and brutalist kind of typeface. The font is imposing, thus creating a beautiful dynamic as well as a spectacular visual effect.

