FRONTLINE

How to position bedlinen label on competitive e-commerce market

Client
La Chambre Paris

Mission
Brand Strategy, Naming, Logo, Brand Identity,
Brand Messaging, Client Experience,
Art Direction, Photography, Packaging Design,
UX + Visual Design, E-shop Web Design

La Chambre entrusted us with the creation of their global branding.
We worked closely with the founders on storytelling, visual identity, web design and artistic direction of photos to position the brand in a competitive e-commerce market.

French fervor, traditional, intimate, nostalgic

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Create envy, and leave the sanitized aspects related to the constraints of e-commerce. We have given much attention to the images of atmosphere and the graphic territory of the brand while responding to the constraints of e-commerce.

Inspiring customer experience

Bringing a luxury feeling to a starred restaurant in Amsterdam.

Client
Wils restaurant, Amsterdam

Mission
Logo design, Brand Identity,
Guidelines

Logo & visual identity

Both chic and relaxed, WILS restaurant signed by young Dutch star chef Joris Bijdendijk, faces the Amsterdam Olympic stadium built by architect Jan Wils, which hosted the 1928 Olympics.

Monogram

The flame that inspired the design of the W monogram refers both to the Olympic flame and to Joris Bijdendijk’s unique wood-fired cooking technique.

Collateral items

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Website

Bringing strong identity to a startup

Client
Kabuto Luggage

Mission
Logo Design, Brand Identity,
Guidelines, Digital Design

Kabuto was created by Louis Develay & Jérôme Tricault, two engineers who wanted to design an all-in-one accessory. A suitcase with all the imaginable tips to meet your needs during a trip.

Logo & visual identity

Font design & symbol

The custom-made font is made to convey these ideas. The O captures the attention and becomes a wheel with its axis.

Branding system

Our branding system revolves around the wheel and the dynamics that follow.

Corporate communication

Variations for social networks

Packaging system

Unlimited finishes

Client
Studio Saint-Pierre

Mission
Brand Strategy, Logo, Web Identity & Design,
Brand Messaging, Client Experience,
Art Direction, Photography

Web site
www.studiosaintpierre.com

Photo © Fabrice Fouillet

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Studio Saint Pierre creates and produces unique artisan design surfaces in liquid metal for interior design.

In order to build a new business in a highly competitive metal market, the studio needed a clear positioning and a striking visual identity.

Frontline studio was commissioned to design a new visual identity and a striking website.

Photographing metal, we wanted to “dive” into the texture. This approach makes the samples as precious as jewelry and transforms them to a contemplative landscape.

UX + Web design, Photography, Graphics

Photographing hardware like jewellery: Sublimating the craft of glass engineering

Client
Glassdebourg, France

Mission
Editorial concept, Brand Messaging,
Brochure Design, Graphic design,
Art direction, Photography, Copyright

The French glass workshop Glassdebourg is an unique expert in production and installation of interior glass in hotels.

Specialized in custom made, the workshop signes beautiful projects with some of the most interesting designers nowadays: Dimore Studio, Tristan Auer, François Champsaur, Sarah Lavoine, Ora Ito…

Photography & art direction

The design treatment is pure and minimal, very composed, as sharp as glass.

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For a greater visual impact, we have customized the font in view to reinforce the very graphic atmosphere.

Showing by hiding: campaign for La Grande Dame Veuve Clicquot

Client
Veuve Clicquot

Mission
Art direction
Photo production

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Revealing rareness through discretion and luxury through mystery.

For Veuve Clicquot’s most prestigious line La Grande Dame, the idea was to show the bottle by hiding it. Focusing and showing specific details of La Grande Dame on each image.

Transforming an artisan workshop into an international brand

Client
Hérès, France

Mission

Brand Strategy, Logo, Brand Identity,
Brand Messaging, Client Experience,
Art Direction, Photography, Web Design

www.heres.paris

The best stonemason workshop in Europe, famous for its technical mastery and unique industrial tools, decided to reposition itself by creating a new name and new visual identity.

Brand identity

We have been missioned to create the brand and to develop its identity through all communication canals: website, social media, brochure, catalogues, media…

Successful collaboration during several years where we established Heres on international professional market.

The promise:
“Living in classical architecture”

An appealing baseline to enter the world of Hérès.

Website

A feeling of majesty and sovereignty. For the website we used a classical language: symmetrical, centered, with beautiful dropcaps like in an old book.

Logo & visual identity

Corporate
communication

We choose to draw from the tradition of a classical architecture using the drawing of Trianon palace in Versailles.

Brochures

In order to communicate with professionals and promoters, we created several brochures explaining and simplifying the complex technical process of Heres mastery.

French bees: Positioning a small business in a luxury market

Client
Un jour, du ciel

Mission
Logo Design, Brand Identity,
Packaging Design

We wanted to create a luxury product with a particular flavor that carries with it a form of modesty, a thousand-year-old simplicity that has value only in authenticity. The visual identity responds to aesthetic codes that are both noble and monastic. The use of a serif typeface evokes a world of tradition, the icon of the bee, very graphic, doesn’t take its source in any related reference.