FRONTLINE

French leader in limousine service, Chabé has been a family business since 1921.

In a « uberised » market, Chabé needed to redefine the territory of its legacy brand and make a different statement from its competitors.

Frontline studio was commissioned to design a new visual identity and an efficient website.

Client Experience,
UX + Visual Design,
Website Design

Based on the brand strategy, we totally rethought the offer, the structure, the wording as well as the customer experience on new Chabé website.
We produced the photography, the copyrighting and the web development.

Visual storytelling
& photography

Client Experience,
UX + Visual Design,
Website Design

Branding system

We drew our inspiration for graphic design and photography from the Art Deco period with its automobile esthetics and its typical geometry.

From initial logo we’ve developed different patterns that comes to decorate collaterals and goodies.

Collaterals &
communication items

Simplicity and sophisticated nonchalance

Delicacy and « magic touch »

La Chambre entrusted us with the creation of their global branding.
We worked closely with the founders on storytelling, visual identity, web design and artistic direction of photos to position the brand in a competitive e-commerce market.

French fervor, traditional, intimate, nostalgic

Inspiring customer experience

Studio Saint Pierre creates and produces unique artisan design surfaces in liquid metal for interior design.

In order to build a new business in a highly competitive metal market, the studio needed a clear positioning and a striking visual identity.

Frontline studio was commissioned to design a new visual identity and a striking website.

Photographing metal, we wanted to “dive” into the texture. This approach makes the samples as precious as jewelry and transforms them to a contemplative landscape.

UX + Web design, Photography, Graphics

Photography & art direction

The design treatment is pure and minimal, very composed, as sharp as glass.

For a greater visual impact, we have customized the font in view to reinforce the very graphic atmosphere.

The promise:
“Living in classical architecture”

An appealing baseline to enter the world of Hérès.

Website

A feeling of majesty and sovereignty. For the website we used a classical language: symmetrical, centered, with beautiful dropcaps like in an old book.

Creation of
communication tools,
Launching

Our mission was to launch the brand and create the total package of communication tools: photos, copyright, press release, invitation cards…

Photography, Art Direction
Photo shoots

Metal in the heart of artistic direction. Pure form, light, graphic point of view.

Corporate items

The emblematic shape of metal washbasin  – rectangle and its edge –  focus on essentiel elements of the product: shape, trap and embossing stamp.

The position of Tropikal Bliss is clear: vegan products based on fruits for all types of curly hair. That was a good start!

Our job was to create a visual world that could express all of these ideas in one image.

Happy Curls – was our answer.  It meant happy girls, fresh fruits, sunny light and a dynamic feeling of joy and health.